YEM Beauty by Yemi Alade hosts the first pop-up experience in Lagos

Music icon and world performer Yemi Alade presented her long-awaited cosmetic brand, YEM Beautybecause she hosted his first pop-up experience at Laura beauty salonLekki Phase 1. The event brought together distinguished guests including Don Jazzy, Mo Abudu, Kate Henshaw, Nancy Isime, Osas Ighodaro, Tolu “Toolz” Oniru, Waje, Bolanle Olukanniwith a host of industry friends, influencers and beauty lovers all gathered to celebrate the launch of YEM BEAUTY’s wide range of matte lipsticks.

Luc Belaire, the globally celebrated French sparkling wine, synonymous with culture and celebration, has elevated the pop-up experience by serving both its signature bottles and striking Magnum bottles. The 1.5L Magnums have made a special appearance in honor of the YEM Beauty occasion – an exclusive preview of Belaire’s large format offering, which will sweep Nigeria.

Guests were treated to an impressive afternoon of beauty, connection and celebration, a first-hand brand experience in a vibrant, curated environment that reflected YEM Beauty’s bold and expressive identity.

In a statement, founder Yemi Alade who looked stunning in a custom MSO Lagos outfit shared:

“YEM Beauty was born out of my personal journey as a performer and everyday makeup artist. I wanted products that truly suited my skin tone, accentuated my natural beauty and could follow my lifestyle. When I couldn’t consistently find that, I decided to create it. This brand is for everyone, regardless of skin tone or type – to feel seen, confident and empowered.”

YEM Beauty is a bold cosmetic brand based on art, individuality and top quality. Crafted from premium ingredients, the collection features vibrant, long-lasting matte liquid lipsticks and nourishing lip glosses, designed to empower self-expression without compromise. At its core, YEM Beauty stands for inclusivity, confidence and fearless creativity.

More than just a cosmetic line, YEM Beauty represents a movement – a movement that encourages individuals to embrace their uniqueness and “take the world” on their own terms. YEM Beauty is now available for online purchase yembeauty.com and in store at Laura Beauty Store, Lekki.

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